Will Gen Y Destroy the Auto Industry?
Will Gen Y kill the auto industry? That’s the provocative question posed by a new study from AutoPacific. And before you write that off as preposterous, consider that the generation just entering the...
View ArticleDetroit Makers Still Struggling to Win Young Buyers
Detroit makers are failing to make much of an inroad in their bid to win over the youngest generation of car buyers. But a new study finds some big surprises among the brands that do appeal to Gen-Y....
View ArticleThat’s Gen-N, as in “Neutral.”
While U.S. auto sales have been slowly recovering the industry isn't likely to come close to past sales peaks anytime soon, according to new research. Put much of the blame on Gen-N, as in "Neutral...
View ArticleMillennials Pushing Development of Driverless Vehicles
The push to develop a driverless car isn’t a matter of keeping up with the Joneses as much as these vehicles feature much of the technology younger drivers claim their want in their vehicles right now....
View ArticleGen Y Now Buying More Cars than Gen Xers
While a number of recent studies have suggested that Millennials would prefer to text rather than drive, but Gen Y now is generating a larger share of U.S. new vehicle sales than older Gen Xers,...
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